Need inspiration? Welcome to our ideation board!

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Multiple departments and messages from one administrative account
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Collaborate behind one Twitter account

Allow many different groups or departments to create content for your one Twitter account while having all the content reviewed and approved by each department prior to publishing.

Industry: Government
Implementation difficulty: Low
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Make your hospital, human
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Let your hospital staff tell your story

Let your rockstar nurses, staff, and doctors create engaging content that builds eminence and imbues trust. Other partners will start to take notice and next time and soon your hospital is the talk of town (in a good way) attracting top talent and those seeking excellent care

Industry: Healthcare
Implementation difficulty: Low
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Easily scale your support staff to your employee base
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Empower anyone to give support

Just because you do not work in customer support does not mean you cannot be supportive. Allow anyone (engineers, gamers, finance –whoever) to provide support while using your regular support group to curate posts prior to publishing. Instant scale

Industry: Technology, retail, media, all
Implementation difficulty: Low
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Agency collaboration made easy
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Collaborate with your agency in realtime

Use an agency to help create your Twitter content? Collaborate, review (and reject), approve and publish all in one place. It's collaboration for your Twitter account made easy!

Industry: Media, all
Implementation difficulty: Medium
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Build eminence to create alumni
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'In-source' your PR efforts

Your employees can produce compelling content. Let them share what interests them and make your Twitter account more than just a marketing engine; make it an engagement engine. Build eminence, find alumni for life

Industry: All
Implementation difficulty: High
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Why stop at guest bloggers?
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Guest bloggers? Meet guest Twitter hosts

Let your followers run your account for a day, week, month, whenever. Perfect for "a day in the life" tweets you can give anyone access to create content for the account. The best part? It never gets published until you say so.

Industry: Government, Entire countries (hi Sweden!), all
Implementation difficulty: High
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Live-tweet from everywhere
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Crowdsource your live-tweeting efforts

Attend many sessions, talks, and conferences and keep your followers informed all at once. Also, when someone has a question about your post they come back to you; not the person at the other conference.

Industry: All
Implementation difficulty: Low
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Create social rainmakers
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Turn marketing tweets into sales leads

Sometimes those marketing posts actually work! When they do, quickly engage your sales team by categorizing the tweet for their review. Let sales take the reigns and nurture the conversation while the opportunity starts to form. Follow the conversation from marketing generation to sales success!

Industry: Finance, retail, banking, consulting
Implementation difficulty: Low
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Meet community. Your new team member
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Formalize community involvement with your company

Have a community that is rallying behind your brand and engaging on their own asking questions and giving answers? Empower a select few MVPs of your community to speak with a more official tone via your Twitter account. And, as always, you review and approve before the content is pushed!

Industry: All
Implementation difficulty: High
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